what it is

don’t let your hair reach its breaking point. this reparative set features full sizes of the kure shampoo conditioner, plus travel sizes of the kure mask the wizard detangling primer to strengthen, hydrate, protect detangle damaged strands.

who it's for

all hair types 1-4c

why it's special

we’ve packed this 4-piece set with the ingredients your dry, damaged hair craves: strengthening vegan proteins, hydrating plant butters bond fortifying technology. plus, a protective detangler to gently work through tough knots while protecting from future damage.

- the kure strength repair shampoo: a strengthening shampoo that gently cleanses, while resulting in 55% less breakage* 2x stronger* hair after one use.
- the kure bond repair conditioner: a moisturizing conditioner that results in 55% less breakage* 2x stronger* hair after one use.
- the kure intense bond repair mask: an ultra-rich, reparative mask that is clinically proven to result in hair that is 3.2x stronger,** 8x more conditioned,** with 69% less breakage**.
- the wizard silicone-free detangling primer: a lightweight primer that boosts shine, detangles, reduces frizz protects hair against heat up to 450°f.†


*clinically tested, compared to control when shampoo and conditioner are used as a system.

**clinically tested, after one use.

†clinically tested.

key ingredients

- borage oil: extracted from starflower seeds, contains the highest levels of the essential omega-6 fatty acid.
- shea butter: rich in vitamins, minerals, and fatty acids.
- mango butter: rich in omegas and vitamin a,c e.
- vegan proteins: made up of essential amino acids which can provide keratin-like benefits from a plant source.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 antioxidants making it the ultimate holy grail ingredient for hair scalp.

full ingredients

"the kure bond repair shampoo:
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

the kure bond repair conditioner:
water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

the kure intense bond repair mask:
water/aqua/eau, cetearyl alcohol, cetyl alcohol, isopropyl myristate, behentrimonium chloride*, dimethicone, glycerin, panthenol, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, tocopheryl acetate, cetrimonium chloride*, magnesium aluminum silicate, butylene glycol, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, aminomethyl propanol, chlorphenesin, bht, ethylhexylglycerin, citric acid, isopropyl alcohol, phenoxyethanol, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

the wizard silicone-free detangling primer:
isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, persea gratissima (avocado/avocat) oil, squalane, tocopheryl acetate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, geraniol

how to use

1. massage the kure bond repair shampoo into wet hair, focusing on the roots. rinse.
2. smooth the kure bond repair conditioner from mid-lengths to ends, evenly dispersing product. let sit for 2-3 minutes. rinse.
3. apply the kure intense bond repair mask from mid-lengths to ends. leave for 10 minutes rinse. for low porosity hair, use as a weekly treatment in place of conditioner. for high porosity hair, use in place of your conditioner every wash day.
4. towel dry hair, then spray the wizard silicone-free detangling primer from mid-lengths to ends, then comb through.

good to know/ FAQ

is the kure collection color safe?
yes! this collection is suitable for color-treated hair.

is this safe for keratin, brazilian, or other chemically-treated hair?
yes! this set is suitable for keratin, brazilian, or other chemically treated hair.

is this set cruelty-free?
yes, all amika products are cruelty-free.

what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.